Amazon Prime Video Mobile Version is rolled out in India on Monday as a cheaper version of the company’s video streaming service. The e-commerce giant, which initially announced Prime Video Mobile Edition for Airtel subscribers last year in cooperation with the telecom operator, has expanded access to the plan to all users in India, permitting them to subscribe to Amazon Prime Video with a mobile-only plan.
It offers a less expensive version of its streaming subscription service for Rs. 599 annually. According to Amazon, the mobile version would only provide access for one user and one smartphone.
According to Amazon, subscribers would have access to every video accessible on the service in standard definition (SD) on a single smartphone and the service will be accessible for a single user. Users won’t have access to multiple accounts, and they won’t be able to stream content at up to 4K quality on computers or smart TVs, unlike the complete Prime Video experience that comes with an Amazon Prime subscription.
The company’s statement comes as Amazon works to increase access to the mobile-only plan it unveiled in cooperation with Airtel last year. This plan, which costs Rs. 89 for 28 days of access to the same content as normal Prime Video members, also includes 6GB of data. At the time, Airtel customers could also choose a Rs. 299 package that included 1.5GB of data per day for 28 days in addition to access to Prime Video Mobile Edition.
Kelly Day on Amazon Prime Video New Services
“India is one of our fastest growing and most engaged locales worldwide. Our success in the country can be attributed to innovations that are focused on creating an exceptional entertainment experience for customers. In fact, India is turning into an innovation hub for Prime Video.”
“An initiative like Prime Video Mobile Edition, that had its genesis in India, is now being rolled out across multiple countries in Latin America and South East Asia. We are confident that the new Prime Video Mobile Edition annual plan will further help accelerate the growth of our India business and give an even larger customer base access to the high-quality content on the service. With this launch we look forward to entertaining every Indian with our popular on-demand entertainment content and live sports.
